- Develop and execute SEO strategy
- Provide leadership and strategic direction for all aspects of SEO and online traffic building
- Provide ongoing identification and execution of opportunities to increase traffic and revenue through SEO
- Responsible for the ongoing optimization of the SEO program, including keyword optimization, link building, SEO content development, data feed generation and submission, and evangelizing SEO best practices across all departments
- Work with detailed site analyses, reviewing statistical data regularly and re-working those areas that show opportunities for improvement
- Be responsible for understanding the best practices and industry standards for search engine optimization and search engine marketing
- Research, identify and establish link partners for our sites and for internal linking strategies

